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Man versus pad
Attractive. Strong but also soft. Tender. Reliable. The ideal man is a sanitary napkin, so do we see in a Chinese commercial. Advertising agency Ogilvy & Mather Advertising Shanghai made a...
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Period stains? Not on Instagram
Toronto-based artist Rupi Kaur posted a picture of herself on Instagram, fully clothed and with a blood stain. Menstrual blood. She was having her period, as almost half of the world’s population does...
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Once upon a time…
Is the fairy-tale Little Red Riding Hood a simple warning to children to obey their parents and stay on the straight and narrow? Or does it have a deeper hidden meaning? The journey through the forest...
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The colour of shame?
The short movie The Beauty of Red by Indian cineaste Vimida M. Das starts as a homage to the colour red: the colour of cherries, balloons, ketchup, the cross on the doctor’s car, the symbol of love and...
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The Period Fairy
If there’d be an Oscar for tampon commercials, then it’d surely go to The Period Fairy by Hello Flo. And also the two previous videos by this American tampon delivery subscription service would be...
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Kotex Girl
She was the first real-life woman appearing in a commercial for sanitary towels: Elizabeth ‘Lee’ Miller (1907-1977). In the twenties she was a successful model in New York. When photographer Edward...
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Pure luxury?
Are sanitary towels and tampons luxury items and should they be taxed accordingly? There’s a worldwide discussion going on about this subject. Illustrator Gemma Correll drew a cartoon which clearly...
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Men-struation? (1)
It’s women who have it every month. But should men also be educated about periods? Men who believe your stomach turns into a washing machine, men who think sanitary towels should be inserted into the...
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Time for a miracle tampon?
Glasses, houses, telephones, vacuum cleaners: nowadays everything contains a computer. But for our menstruation we still use products that can’t do more than absorbing or catching blood. Isn’t it time...
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Wanted: museum director
Fancy running a museum about menstruation? This is your chance. There’s one complete collection, about something that’s relevant to half the world’s population, just lying in boxes, gathering dust...
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As long as it doesn’t bother HIM
When are ‘women problems’ real problems? Quite simple: when it affects men. Vintage advertisements of the thirties, forties, fifties and sixties often emphasise the impact women complaints have on the...
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Pussy – Shark – Beaver
Tampon commercials can be hilarious. Especially when animals play a leading part. Period! has selected three to watch. PUSSY An adhesive strip that sticks to the wrong places is extremely annoying....
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Men-struation? (2)
In a previous article on ‘Men-struation’ we’ve talked about menstrual education for guys in western society. But what about teaching boys about periods in countries where women are seen (and treated)...
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Menstruation in literature
The experience of menstruation is often tied to key moments in our lives as women. Therefore, in literature the monthly bleeding is linked to symbolism and poignancy. For many of us, our first period...
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Sing it away
‘But I won’t be defeated. Somehow I will get through.’ Sounds pretty heavy, but that’s not the case. It must be one of the happiest songs about menstruation; it almost makes you want to get a period....
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‘Some asshole with a Kotex’
‘Do you know who I am?’ a drunk John Lennon asked a waitress of the Troubadour nightclub in West-Hollywood forty years ago when she refused to serve him any longer. ‘Sure,’ her reaction was: ‘Some...
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Menstruation + taboo (2): film festivals
Lately there has been a lot of attention for the subject of menstruation + taboo. Period! brings you the best awareness actions. This week: film festivals. 1 Broad Humor film festival with ‘A Period...
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Red Lipstick Challenge
Need an excuse to put on red lipstick and make a gorgeous selfie? Here you are: the #Letsfaceitperiod campaign. The Red Lipstick Challenge is the latest menstrual awareness action. No need to...
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Very Personally Yours
Of course you can bathe. You should bathe. But take care and don’t catch a cold. In 1946, Walt Disney gave menstrual education. The Story of Menstruation is a 10-minute animated film, produced by Walt...
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Menstruation + taboo (2): protest songs
Lately there has been a lot of attention for the subject of menstruation + taboo. Period! brings you the best awareness actions. This week: sing your menstrual worries away. A top three of protest...
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